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Motivation is interesting because it’s intangible, yet it affects every aspect of your business. When you’re an employee, there are systems in place to keep you motivated. But when you’re the boss, it can be difficult to stay motivated through the slow and rough times.


How to stay motivated through a rough patch


There are a lot of people who are extremely talented and have valuable skillsets, but very few of these individuals end up being successful entrepreneurs. That’s because it takes more than talent or skill to build, grow and sustain a business. The vast majority of entrepreneurship is mental. Unless you learn and sustain a business the intangible aspects of entrepreneurship, success will elude you.


Find your desire


It’s impossible to stay motivated as an entrepreneur if you don’t understand your desire. And we aren’t talking about the desire to make money – everyone wants to be wealthy. What is your true desire? It could be the desire to give your kids a better life than you had, or to buy your parents a home. Maybe it’s the desire to travel the world and not worry about cost.


Motivation without desire is hollow. You might think you’re motivated, but you’re faking it. Once you discover your desire, you won’t have any trouble moving forward.


Set a personal mission statement


Every business has a mission statement or set of core values. These serve as signposts to help the company find its way when things seem chaotic. They provide direction and motivation; for these exact reasons, you need a personal mission statement.


It might sound like something a motivational guru would tell you to do at a self-improvement conference, but a personal mission statement provides a number of real-world benefits. First, it forces you to be honest with yourself and articulate what you’re doing with your career. Second, it provides you with a quick, practical reminder when you lose your way.


Identify checkpoints for goals


The problem many entrepreneurs encounter is not that they fail to set goals, but that the objectives they set are too fat in the future. While there’s nothing wrong with setting a goal that’s three, five or 10 years out, it’s easy to lose focus when there’s a huge gap between the work and results.